Motorcart
I redesigned MotorCart’s confusing WordPress MVP into a three screen acid test that clarified the value proposition and boosted trust. The result, a 4x increase in conversion (from 4% to 16%) and a validated path to scale a full valuation-to-auction product.
Highlights
Bold Presence
Unique branding pulled together with large and obvious CTAs provide users with awareness, understanding, and conversion.
The Problem
MotorCart was gaining early traction but was built fast and loose on WordPress by the founder. Despite outperforming competitors in leads, the product was confusing, messy, and not designed with intent. They needed sharper branding, clearer user flows, and wanted better conversion.
Discovery
I ran a fast but deep discovery phase that combined competitive analysis with direct user behavior insights.
Strategy
We needed a minimal, testable, and visual product to prove clarity. The idea, build just three crystal-clear screens that nailed value proposition, interaction, and trust.
Where I focused
What I learned
The Solution
After validation, we rapidly pushed the tested design live and paired it with PPC traffic to measure conversion in the wild.
Features
Outcomes
The acid test worked. Motorcart’s conversion rate jumped from 4% to 16% on the valuation funnel. Users had clarity. The business had proof. I went on to scale the full journey into a quick valuation-to-auction flow.