Bigmoto
Redesigning BigMoto’s outdated DMS template into a mobile first, rider focused e-commerce platform that prioritises trust and conversions. The result was higher purchase, finance, and PX completions, reduced friction, and a bold new brand identity that stands out in the UK bike market.
Highlights
Conversion not Beauty
Built with the motivation of conversion. "Crass" design choices from previous industry experience influence this platform resulting in an improved user experience for purchasing, financing, and PX'ing motorcycles.
Highlights
Centre of Attention
Keeping motorcycles as the centre of attention throughout every screen, allowing our customers to be connected to our offerings and value from viewing to delivery.
The Problem
Bigmoto relied on a templated website offered by their DMS. This outdated experience suffered from poor mobile design, high user friction, and underperforming search and listing functions due to being for cars, ultimately damaging trust and conversion.
Discovery
To uncover user needs and industry gaps, I conducted stakeholder interviews, competitor analysis (including insights from my history at SuperBike Factory), and market research across global platforms to benchmark the opportunity.
Strategy
I designed for conversion from the ground up — prioritizing trust, mobile-first UX, and features that directly solve user and business pain points. We skipped long cycles in favor of live prototyping and rapid iteration.
The Solution
The final solution is a scalable, high-performance e-commerce experience. Every element — from filtering to PDPs — is crafted around rider behavior and trust.
Key Principles
Features
Outcomes
The redesigned platform delivered strong business value, boosting conversions, reducing friction, and positioning Bigmoto as a standout in the UK bike market.